Billy & Bella

As the owner of a style conscious spaniel, and obsessive collar hoarder. I love the challenge of finding new up and coming brands to share with you all. Recently I was approached by Gary, Founder of Billy & Bella to see if we would be interested in testing their new collection.

You probably haven’t heard of Billy & Bella before, as a start-up company Billy & Bella are very new to the party… I think you will love them. Determined to create stylish pieces at a great price they have bought out three collections. The Classic, Premium and Highlight collection.

The collection is made to a high standard, the classic and premium collections are made from made from a gorgeous leather. And then the highlight collection is made from PU leather… You all know that I am a lover of leather products, but sometimes I can be convinced. Especially if I want to add a little colour over the summer months. These are also great for those who for personal reasons choose not to use leather. You can get your dog a stylish product, at a fraction of the price.

We were kindly sent a few key pieces from their collection to try. Like anything Alfie owns it does go through some fairly vigorous testing. These collars have been splashing in muddle puddles, dragged across woodlands and much to my surprise you simply wipe clean and they are as good as new.

What better way could there be to get to know the brand a little more than to ask Gary a few questions:

What made you want to start up Billy & Bella?

Myself and three friends started Billy & Bella as we were always complaining about how we could never find any stylish dog accessories for our dogs at an affordable price. In our opinion the lower end priced products were always poorly made and lacked style and fashionable design and the high-end priced products were simply just to expensive.

We decided to therefore start designing our own dog products as we all had a passion for design and knew exactly what dogs found comfortable. We strongly believe that fashion trends aren’t just for people but also dogs and our aim is to bring out products that are not only stylish but made well. We wouldn’t sell anything that our own dogs wouldn’t wear.

Fashion constantly evolves but for some reason the dog fashion market hasn’t kept up with this evolution in our opinion. We hope to change that with our fresh new approach.

Where did the name Billy & Bella come from?

Billy & Bella were the names of 2 of our dogs. Sadly both have passed away in the last 18 months. Unfortunately neither of them had the chance to wear any of our products which we know they would have loved.

Do you have a favourite collar?

That is a tough question as I love them all (obviously I am biased). If I had to choose I would say my personal favourite is the Premium Collection – I love the colour contrast between the outer and the inner of the collar. We are in the process of designing an amazing matching lead for this collection too, which we are so excited about!

I love the highlight collection, what was the inspiration behind it?

Summer! I remember sitting indoors in our office in London and it was a gloomy day and we just wanted to design something that would transport us to a beach somewhere sitting on a sun lounger with our shades on and eating ice cream! We love the colours and are planning on bringing out some new ones very soon, so watch this space.

Do you create the products yourself? If not where?

We design all the products ourselves and we have sourced a manufacturer who we trust have the same desire for high quality products as we do. We work really close with our manufacturer and have already built a strong relationship with them. We both share the same belief around design and quality, laying the foundation of this strong relationship.

I hope you have enjoyed a little insight to the brand! A huge thank you to Billy & Bella for collaborating with me on this post. Be sure to check out their products over on their website.

Emma & Alfie xox

Share on
Previous Post Next Post


  • Reply Stephanie & The Spaniels

    These all look lovely, that wine colour one in Autumn would be a fav, I think! xx
    Love From, Steph & The Spaniels

    July 29, 2017 at 4:35 pm
    • Reply Emma Bearman

      Thank you lovely! That will definitely be making an appearance this season!
      Emma & Alfie xox

      September 26, 2017 at 8:57 am
  • Reply Chloe Murray

    These colours all look absolutely gorgeous on Alfie! Going to have to check them out 🙂 The poppy photo is so beautiful!

    Chloé, Archie and Winnie

    August 3, 2017 at 7:48 am
    • Reply Emma Bearman

      Thank you – He is a handsome boy!
      You would not believe how long I had been looking for Poppies, then I stumbled across some on our local walk! Winner!
      Emma & Alfie xox

      September 26, 2017 at 9:01 am

    Leave a Reply